I love figuring things out. Even more, I really enjoy figuring people out. It\u2019s something I do even without realizing it. Maybe we all do a little of that. It\u2019s how we are able to navigate new relationships. We size people up. But I like to go deeper. It\u2019s fun to do with company\u2019s too and, for me, I probably have the most fun when I can bridge the two\u2026understanding a company or organization and how people\u2013in particular, customers\u2013 will interact with that organization. Research and strategic thinking come pretty naturally to me. In fact, according to Strengths Finder\u00ae, Strategy is consistently one of my top two. <\/p>\n\n\n\n
This aptitude for strategy and affinity for figuring things\nout has served me well professionally. I\u2019ve enjoyed working with genuinely\nbrilliant people throughout my career, helping them bring new products to\nmarket, craft strategies for their organizations, and start up new businesses. Through\nmore than 25 years of strategies, startups, and marketing plans, I\u2019ve learned\nthat not everyone has Strategy in their top 5\u2026or even top 25. Some people feel\nabout strategy development they way I do about geometry. Geometry makes me want\nto cry. It\u2019s just not my gift. And, though I\u2019m certain that Khan Academy could\nactually help me learn to love geometry (because, after all, I love figuring\nthings out\u2026even things that are hard for me) I really don\u2019t need it. <\/p>\n\n\n\n
Getting marginally better at geometry isn\u2019t going to make me\nmore effective in my work but that\u2019s not true about strategic thinking. Getting\nbetter at strategic thinking and learning how to build sound strategy can help me\nand just about anyone be better at work, no matter what sort of work it is. And\nfor people like you who aren\u2019t just working but have a real desire to do big\nthings for a better world, improving your strategic thinking will make you and\nyour efforts significantly more impactful. Better strategic thinking will lead\nto more value creation. And, as you probably noticed, we are all about value\ncreation.<\/p>\n\n\n\n
Why Value Creation Co.?\n<\/strong><\/p>\n\n\n\n Creating value is fundamental to success in business and in\nlife. We create value for our employers and our clients when we deliver on work\npromised\u2026and deliver well. Others create value for us when they do the same. In\nhis book, David argues that to create value and compete well in a marketplace, you\nalso have to be rare; you need to have some degree of distinction so that you\nstand out a little and people choose you over the competition. Value and\nrareness are necessary for distinction in the market. And, distinction, at\nleast to some degree, is necessary to win the customer. <\/p>\n\n\n\n But it all starts with value creation and a desire and\nwillingness to do the work to actually create value and win (and keep) the\ncustomer. We\u2019re focusing on providing tools, resources, and services in support\nof sound strategy development because sound strategy is key to value creation.\nMore value creation means more vibrant economies, better business, and happier,\nmore fulfilled people. So, we\u2019re all about value creation and we have a tool or\ntwo up our sleeves to help you create even more value.<\/p>\n\n\n\n The V-REEL™ Framework<\/strong><\/p>\n\n\n\n I\u2019ve worked with David Flint for a few years now as he has brought the V-REEL™ Framework and his book, \u201cThink Beyond Value: Building Strategy to Win\u201d to the marketplace. From the first time David told me about V-REEL™, I recognized the potential for this simple language to help even the most strategy averse begin to think more critically. I began using the language with my clients and my team. I started including it as part of my strategic planning workshops with companies, and introducing it when speaking about marketing and economic development strategy. The language of V-REEL™ \u2013 Value, Rareness, Enablers, Erosion, Longevity \u2013 encourages communication among team members and the framework helps clarify thinking. <\/p>\n\n\n\n I\u2019ve seen V-REEL™ work for startups, not for profits, existing businesses, educators, and individuals. And, Bloomberg, in its annual report of \u201cJob Skills Companies Want but Can\u2019t Get\u201d confirms that strategic thinking is among those least common and most desired skills employers are looking for. This is useful, valuable stuff. V-REEL™ is proving powerful for helping individuals and organizations think and work more effectively. So, David and I decided it is time to help even more people get acquainted with and use the framework.<\/p>\n\n\n\n We look forward to building a community dedicated to creating\nvalue. We look forward to providing you tools, resources and opportunities to\nconnect to one another so we can learn together to create more value. Workshops,\ntrainings and even certification programs are coming soon. In the meantime,\nconnect with us here, on the podcast, and on our social media channels. We will\nbe sharing some free resources, gathering our tribe, and getting this venture\nunder way. <\/p>\n\n\n\n Join us!<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" I love figuring things out. Even more, I really enjoy figuring people out. It\u2019s something I do even without realizing it. Maybe we all do a little of that. It\u2019s how we are able to navigate new relationships. We size people up. But I like to go deeper. It\u2019s fun to do with company\u2019s too […]<\/p>\n","protected":false},"author":3,"featured_media":729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":""},"categories":[22,21,19,23,26,24,25,20,18],"tags":[13,16,14,12,15],"_links":{"self":[{"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/posts\/911"}],"collection":[{"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=911"}],"version-history":[{"count":3,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/posts\/911\/revisions"}],"predecessor-version":[{"id":1817,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/posts\/911\/revisions\/1817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/media\/729"}],"wp:attachment":[{"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}