{"id":1313,"date":"2019-04-23T04:15:17","date_gmt":"2019-04-23T04:15:17","guid":{"rendered":"http:\/\/vreel.agxdev.com\/?page_id=1313"},"modified":"2019-06-13T02:10:07","modified_gmt":"2019-06-13T02:10:07","slug":"innovation-underground-case-study","status":"publish","type":"page","link":"https:\/\/www.valuecreationco.com\/?page_id=1313","title":{"rendered":"Innovation Underground Case Study"},"content":{"rendered":"

[et_pb_section fb_built=”1″ next_background_color=”#ffffff” disabled_on=”on|off|off” _builder_version=”3.18.9″ background_image=”https:\/\/www.valuecreationco.com\/wp-content\/uploads\/2019\/03\/DSC02011web-ready.jpg” custom_padding=”313px|0px|0|0px|false|false” bottom_divider_style=”slant2″ bottom_divider_height=”53px” bottom_divider_flip=”horizontal”][et_pb_row make_fullwidth=”on” custom_padding=”45px|0px|66px|0px|false|false” _builder_version=”3.18.9″][et_pb_column type=”4_4″ _builder_version=”3.18.9″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.9″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”46px” text_line_height=”1.8em” text_text_shadow_style=”preset1″ max_width=”56%” custom_css_main_element=”font-family: ltc-bodoni-175, serif;||font-style: normal;||font-weight: 800;”]<\/p>\n

Innovation Underground
Case Study<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#72253d” disabled_on=”off|on|on” _builder_version=”3.18.9″ background_image=”https:\/\/www.valuecreationco.com\/wp-content\/uploads\/2019\/03\/DSC02011web-ready.jpg” custom_padding=”0|0px|0|0px|false|false” bottom_divider_style=”slant2″ bottom_divider_height=”53px” bottom_divider_flip=”horizontal”][et_pb_row make_fullwidth=”on” custom_padding=”123px|0px|66px|0px|false|false” _builder_version=”3.18.9″][et_pb_column type=”4_4″ _builder_version=”3.18.9″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.9″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”32px” text_line_height=”1.8em” text_text_shadow_style=”preset1″ custom_css_main_element=”font-family: ltc-bodoni-175, serif;||font-style: normal;||font-weight: 800;”]<\/p>\n

Innovation Underground
Case Study<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.18.9″ background_color=”#72253d” custom_padding=”0px|0px|0|0px|false|false” bottom_divider_color=”#72253d”][et_pb_fullwidth_menu menu_id=”7″ fullwidth_menu=”off” _builder_version=”3.18.9″ menu_font=”||||||||” text_orientation=”right” custom_css_main_element=”font-family: avenir, sans-serif;||font-style: normal;||font-weight: 500;”][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.18.9″ custom_padding=”63px|0px|63px|0px|true|false” bottom_divider_style=”slant2″ bottom_divider_color=”#ffffff” bottom_divider_height=”53px” bottom_divider_flip=”vertical” bottom_divider_arrangement=”above_content”][et_pb_row custom_padding=”27px|0px|27px|0px|false|false” _builder_version=”3.18.9″][et_pb_column type=”4_4″ _builder_version=”3.18.9″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Identified Need” content_max_width=”646px” _builder_version=”3.18.9″ header_font=”||||||||” header_font_size=”26px” header_line_height=”1.8em” body_font=”|700|||||||” body_text_align=”justify” body_font_size=”16px” custom_css_main_element=”font-family: avenir, sans-serif;||font-style: normal;||font-weight: 400;”]<\/p>\n

The Innovation Underground (IU) is an independent, privately-owned for-profit business and technology incubator in Texas. Serving start-ups across a broad range of industries and both for-profit and non-for-profit organizations, the IU has been in operation since 2012 and has served more than 100 early stage companies and entrepreneurs. With a strong rate of success and a growing entrepreneurial ecosystem, the IU was faced with a large influx of potential incubation members and spending a significant amount of time in the evaluation process. By streamlining the selection process for new members, the IU team would have more time to better serve existing members without compromising new business opportunities.<\/p>\n

Value Created<\/h4>\n

When David Flint published his book \u201cThink Beyond Value: Building Strategy to Win\u201d the Innovation Underground team evaluated the V-REEL\u00ae Framework to determine if it might be a suitable tool for rapidly assessing the potential of a prospective IU member and business idea. The IU team found that the book and V-REEL\u00ae itself were simple enough for the unfamiliar person to rapidly engage, yet powerful enough to provide a good sense of the viability of an idea. Today, the IU uses the book and a V-REEL\u00ae presentation by prospective members to evaluate fit for IU membership. Using this approach has not only saved considerable time, but also provides prospective members with a valuable tool for use in strategically thinking through business concepts, even for those who do not ultimately join the IU community.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” _builder_version=”3.18.9″ background_color=”#ab9114″ custom_padding=”76px|0px|110px|0px|false|false” top_divider_style=”slant2″ top_divider_height=”53px” top_divider_flip=”horizontal” bottom_divider_style=”slant2″ bottom_divider_color=”#ffffff” bottom_divider_height=”53px” bottom_divider_flip=”vertical” bottom_divider_arrangement=”above_content”][et_pb_row custom_padding=”27px|0px|0|0px|false|false” _builder_version=”3.18.9″][et_pb_column type=”4_4″ _builder_version=”3.18.9″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.9″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”22px” text_line_height=”1.9em” header_font=”||||||||” header_4_font=”||||||||” header_4_text_color=”#ffffff” max_width=”84%” module_alignment=”center”]<\/p>\n

\u201cThink Beyond Value has become a key resource for our team. It helps us better evaluate companies, and for the entrepreneurs that we work with, the V-REEL\u00ae Framework prompts them to think about what in their business is essential and creates value and how to position themselves in the marketplace.V-REEL\u00ae is a great exercise altogether that I now try to engage in on a regular basis and proves to be very helpful on a professional and personal level.\u201d<\/em><\/p>\n


Marie Marchand<\/em><\/strong><\/h4>\n

Manager, Innovation Underground
<\/em><\/h4>\n

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[et_pb_section fb_built=”1″ next_background_color=”#ffffff” disabled_on=”on|off|off” _builder_version=”3.18.9″ background_image=”https:\/\/www.valuecreationco.com\/wp-content\/uploads\/2019\/03\/DSC02011web-ready.jpg” custom_padding=”313px|0px|0|0px|false|false” bottom_divider_style=”slant2″ bottom_divider_height=”53px” bottom_divider_flip=”horizontal”][et_pb_row make_fullwidth=”on” custom_padding=”45px|0px|66px|0px|false|false” _builder_version=”3.18.9″][et_pb_column type=”4_4″ _builder_version=”3.18.9″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.9″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”46px” text_line_height=”1.8em” text_text_shadow_style=”preset1″ max_width=”56%” custom_css_main_element=”font-family: ltc-bodoni-175, serif;||font-style: normal;||font-weight: 800;”] Innovation UndergroundCase Study [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#72253d” disabled_on=”off|on|on” _builder_version=”3.18.9″ background_image=”https:\/\/www.valuecreationco.com\/wp-content\/uploads\/2019\/03\/DSC02011web-ready.jpg” custom_padding=”0|0px|0|0px|false|false” bottom_divider_style=”slant2″ bottom_divider_height=”53px” bottom_divider_flip=”horizontal”][et_pb_row make_fullwidth=”on” custom_padding=”123px|0px|66px|0px|false|false” _builder_version=”3.18.9″][et_pb_column type=”4_4″ _builder_version=”3.18.9″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.9″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”32px” text_line_height=”1.8em” text_text_shadow_style=”preset1″ […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":""},"_links":{"self":[{"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/pages\/1313"}],"collection":[{"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1313"}],"version-history":[{"count":7,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/pages\/1313\/revisions"}],"predecessor-version":[{"id":1783,"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=\/wp\/v2\/pages\/1313\/revisions\/1783"}],"wp:attachment":[{"href":"https:\/\/www.valuecreationco.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}